تفصيل
Authentic Personal Real Estate Branding Dr. Hubert Rampersad [email protected] | www.realtorsamerica.wordpress.com The housing market improved over the past year and is expected to continue doing better in the coming years, many experts agree. However, in this new housing landscape, many trends are emerging that home buyers and real estate professionals should keep in mind. One most important trend entails trends entails authentic personal branding in the age of social media. As mentioned before, 70% of a realtors’ career success can be attributed to his/her authentic personal branding and presentation skills, versus 30% resulting from his/ her technical real estate knowledge. So, real estate agents with strong people skills are more likely to attract more clients and sell more than those with just knowledge about Microsoft Office, commission structure, listings, inspection, appraisal, etc. The most effective real estate agents understand the importance of authentic personal branding in today’s market. For real estate agents and brokers, authentic personal branding is, essential to establishing a stronger and more viable business presence. As a real estate agent, you must anticipate on the new housing developments by building a powerful authentic personal brand. Remember, most buying decisions are based on trust, confidence and the feeling of connection people have related to a product, service, or person. It’s the trusted relationship that counts, which often seems to be more important than performance. This is all about branding. A brand is the expectation, image and perceptions it creates in the minds of others when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coca-Cola tell us how they want others to perceive their products. These Company/Corporate Brands communicate what they want our perceptions and expectations of their products to be. Minimizing marketing costs and extending market exposure are areas where real estate professionals can really excel. Real estate professionals understand what buyers, sellers and investors want and why- and they may even be experts in the art of the close – but what separates those at the head of the pack is becoming an expert on how to get there. In today’s modern marketplace, where the power has clearly shifted to the consumer, being ‘findable’ and accessible to all potential and current clients is very important. Branding is more important than marketing and sales. There is a difference among these three activities: Marketing is presenting, sales is convincing and branding is influencing. Branding is about creating a brand identity that associates certain perceptions, emotions, and feelings with that identity. Branding happens before marketing and sales. Without a strong brand, marketing is ineffective and selling is like beating your head against a wall of sales resistance. So don’t waste all your time and money on marketing and sales by not maximizing your brand. It’s about .... read further http://tiny.cc/lic4fy -----------------------------------------------------------------------------------------------------------Dr. Hubert Rampersad is a recognized Personal Real Estate Brand Coach. He is the founder of Realty in America in Florida and author of the best-selling book “Authentic Personal Branding for Real Estate Agents” (IUF University Press, 2017).This article is based on this new book. He can be reached at [email protected] and www.realtorsamerica.wordpress.com